Annette Lin / Australian journalist, copywriter, editor, branding specialist
Topics: Design, fashion, architecture, travel, food, music, culture and real estate
MA in Journalism, Columbia University at the Graduate School of Journalism, with specialty in architecture at Columbia GSAPP

annette.k.lin [at] gmail.com
Instagram: @ annettella
Twitter: @ annette_lin


See my journalism work here


Previous clients / Spotify (global) / Matches Fashion (London) / The Broadsheet by Edition hotels (global) Moda Operandi (NYC) / Hive (Miami & NYC) / håndværk (NYC) / Tata Mosaicos (Mexico) / Mercedes House (NYC) / ADAY (London & NYC)  
Services / Copywriting / SEO-targeted web copy / blog witing / content planning / Copy editing / articles and websites / fact-checking / Branding / concept & creative direction / graphic and interior design consulting / audience targeting / benchmark research / brand definition / language and voice direction / SEO / keyword analysis / SEO copy for decks / Social media / social media copywriting / visual strategy
Regional targeting to US, AU, UK & international audiences 
Languages / English and Spanish 




Wrote content for The Edition Broadsheet, the seasonal magazine of luxury boutique hotel chain The Edition Hotels



Wrote branded content for Spotify’s For The Record blog


Wrote branded content for Atlantic Re:think, The Atlantic’s branded content arm


Conceptualised the creative direction for architecturally innovative, artisanal tile brand Tata Mosaicos (used by Aesop and Frida Escobedo) with Savvy Studio. Branding and photography by Lydia Rodríguez.


Wrote and edited copy for New York- and Miami-based luxury property management company Hive.